Do you get the snacking munchies? How often? When? What do you chow down?
According to recent research by Technomic:
“Snack consumption is on the rise, as half of today’s consumers (51 percent) say that they eat snacks at least twice a day, an increase from the 48 percent who said the same in 2012. And about a third of consumers (31 percent) told Technomic they’re snacking more frequently than they were just two years ago. Not only are consumers snacking more often, they’re broadening their definition of a ‘snack.’ These days, a wider range of foods—and beverages—are now viewed as snacks, and convenience stores and other retailers are sparking competition with restaurants in order to meet the growing demand.”
These are some of the other highlights from Technomic:
- “Consumers eat snacks both between meals and as meal replacements: Nearly half of consumers (49 percent) eat snacks between meals and 45 percent replace one or two daily meals with a snack.”
- “Forty-five percent of consumers who order snacks at restaurants order from the dollar or value menu.”
- “Fifty percent of consumers indicate that healthfulness is very important to them when choosing a snack.”
- “Portability is increasingly vital: 60 percent of today’s consumers, compared to 55 percent in 2012, cite portability as an important or extremely important factor when choosing a snack.”