Lessons from the Holiday 2013 Hacking and Shipping Fiasco

10 Jan

Retailing: From A to Z by Joel Evans

Now, that the dust has settled on the 2013 holiday shopping season, let’s take a look at two major problems that have impacted millions of shoppers.
As we all know, there were a lot of unhappy shoppers this past holiday season. Many were dismayed about the Target hacking problems that breached the accounts of millions of shoppers. And many others were upset about the snafus that caused UPS and FedEx to miss the delivery dates for some packages.
With regard to Target, Fox 40 in Sacramento reported today that: 
“The data breach at Target was significantly broader than originally reported. The company said Friday that 70 million customers had information such as their name, address, phone number, and E-mail address hacked in the breach. Target said the personal data stolen could affect its past shoppers — not just those who have visited the store recently. Customers who shopped in the weeks following…

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2 Responses to “Lessons from the Holiday 2013 Hacking and Shipping Fiasco”

  1. jarago2@pride.hofstra.edu February 3, 2014 at 1:28 pm #

    After recent incidents with Target, consumer’s trust with even buy in a store with the use of credit cards is weary. As consumers continue to use their debit and credit cards more often, consumer will always fear of theft. Even if the probably is low so will the trust from consumers.


  1. Lessons from the Holiday 2013 Hacking and Shipp... - January 10, 2014

    […] Marketing in an Interactive World (by Evans on Marketing)  […]

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