One of the challenges — whether online or offline — is attracting the interest of readers. A sometimes under-appreciated aspect of communications is the headline.
With that in mind, consider these observations by Ginny Soskey of HubSpot: “Crafting headlines is the hardest part of the entire writing process. You’ve got to be descriptive, yet concise. Attention-grabbing, yet factual. Search-engine friendly, yet catchy. Oh, and alliteration works well. And you’ve probably overused the word ‘awesome’ or ‘amazing’ — so find something better than that. To top it all off, it should also fit in under 140 characters so it’s easy to tweet.”
Check out Soskey’s 15 tips by clicking the image.