As reported by Fatima D. Lora for Retail TouchPoints: “In a recent IBM-sponsored webinar, titled: ‘The Future of Retailing in a Multi-Sensory, Multi-Channel World,’ Martin Lindstrom, Marketing Consultant …
Read moreUsing Multi-Sensory Techniques To Pique Consumers’ Interest
Evans on Marketing Marketing Communications, Technology and Marketing, Trends customer, decisions, multichannel, Retail TouchPoints, shopper 1