Evans on Marketing’s Most Popular Post

3 Nov

This is the most popular post since Evans on Marketing started!!!!

Evans on Marketing

Recently, a book titled The Greatest Business Decisions of All Time was published. This book is by Verne Harnish (CEO ofGazelles) and the editors ofFortune.

As Fortune’s Brian Dumaine says: “Once in a great while a leader makes a truly game-changing decision that shifts not only the strategy of a single company but how everyone does business as well. These big decisions are counter-intuitive — they go against the conventional wisdom. In hindsight, taking a different direction may seem easy, but these bet-the-company moves involve drama, doubt, and high tension. What made Apple’s board bring back Steve Jobs to the company? What motivated Henry Ford to double the wages of his autoworkers, and how did that change the American economy for the next century? Why did Intel decide to spend millions to brand a microchip? The following stories, adapted from the new book The Greatest Business…

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2 Responses to “Evans on Marketing’s Most Popular Post”

  1. xianglonglee November 4, 2013 at 6:50 pm #

    In China, Ma Yun, the former CEO of Alibaba, who just retired recently, is definitely a legend and THE person has and will keep changing the way business being operated. He realized the future of e-commerce and started Alibaba. And now, Alibaba has created sales miracle one after one. Ma Yun even forecasts that in 10 years, e-commerce will completely replace the traditional ways. What even is more amazing is that his college major was English. However, he started Internet company without knowing anything about Internet technique.

  2. Kristen Misak November 5, 2013 at 11:26 am #

    The business decision that I saw in this article was the one by Johnson&Johnson, because it proved that the company truly cared about its customers. The safety seal was a genius idea that Johnson&Johnson created, and it protected many people in a time that they were worried about the safety of their pharmaceuticals. Especially in such a risky line of business, Johnson&Johnson made a brilliant decision to make consumers trust them more than any other company.

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