As we have noted before, Millennials represent a huge, demanding, and challenging consumer segment for marketers. With that in mind, let’s ask: What brands are doing best among Millennials?
Recently, Moosylvania — a company involved with branding, digital, and experiential (“Digital connectivity has changed the way we interact with one another – people no longer want to consume marketing, they want to participate in brands.”) asked more than 1,5000 Millennials to select their favorite brands. The findings are interesting and some rankings may be surprising!!
In describing the top five companies in the 2016 Moosylvania study, Mallory Schlossberg and Kate Taylor report the following for Business Insider. [Note: In their article, all 100 companies are described.]:
- Apple — “has a fanatical following, and many of its customers are Millennials. The company’s iPhones, iPads, and Macbooks, and Apple Watches are wildly popular. The company has a cultish following.”
- Target — “owns the intersection of style and affordability. It has been giving its kids’ clothing business a makeover to be more stylish. The company also sells gender-neutral room decor and stopped labeling its toys by gender.”
- Nike — “When it comes to active wear — and apparel in general — Nike is the go-to brand. Nike has focused on incorporating top-tier technology into its clothing. It helps that it’s a massive retailer.”
- Sony — “is ready for innovation, from robots that can interact with humans to its wildly popular PlayStation.”
- Samsung — “Galaxy phones and tablets are extremely popular with Millennials. The brand’s Galaxy S6 smartphone received rave reviews. Tech Insider’s Steve Kovach said that Samsung’s designs have eclipsed those of competitor Apple.” [NOTE: The Moosylvania study and these comments preceded the problems that Samsung is now facing due to product safety issues. It’s unlikely that the firm would be ranked so highly today. Right?]
Click the image to see the top brands for Millennials, from 100 to 1.
Photo by Business Insider / Matt Johnston