Since CEOs set the the tone for their companies, their support of social media is essential for success on this platform.
eMarketer notes that: “As social media tear down the walls between brands and consumers — and put a premium on visibility and engagement — companies are finding that getting their CEOs out in front of online channels is becoming a more essential part of a brand’s business strategy. When public relations firm Weber Shandwick looked at the online activity of CEOs from 50 of the world’s largest companies in 2010, only 36% were considered ‘social’ — meaning they engaged on a company Web site, appeared in a video on the company YouTube channel, or had a public and verifiable social network profile or blog. In 2012, when Weber Shandwick studied the same brands, nearly double that percentage were deemed a ‘social CEO,’ at 66%.”
Click the chart to read more.
