If you answer this question as any time between 8:00 AM and 8:00 PM, you’d be wrong!
According to research by Experian CheetahMail and reported by eMarketer: “In everyday life, most people don’t want to be bothered late at night. But the opposite seems to be true when it comes to E-mail. Experian found that E-mails sent between 8 PM and 12 PM generated higher open and click-through rates, more transactions, larger orders, and greater revenue per E-mail than E-mails sent during any other time of day — and by a significant margin.”
Click the eMarketer chart to read more.
