Leading companies such as Nike and IBM (yes, Nike does a lot of good stuff too, besides selling pricey sneakers 🙂 ) have recently developed marketing campaigns specifically intended to motivate/encourage good behavior on our part.
For instance, as reported by JWT Intelligence: “One way in which gamification, one of our 10 Trends for 2011, is manifesting today is brands incentivizing good behavior in consumers through tangible rewards. Nike’s “Bid Your Sweat,” an award-winning effort from JWT Mexico, demonstrated that every runner’s effort counts: An online auction let participants bid on the brand’s products using the kilometers they had tracked with a Nike+ account. More recently, enhanced-water brand Activate opened a pop-up store in Los Angeles where consumers can get bottles of the beverage by paying with calories burned, a promotion in conjunction with the Get America Fit Foundation.
View a Nike video at YouTube below.
