About

What the Blog’s About

Welcome to this blog. Click here to visit the home page and sign up. 🙂

The blog covers a lot of topics in the following categories. There are a lot of different kinds of information here. Enjoy!

• Business Analytics and Marketing Information
• Business-to-Business
• Careers
• Consumers and Their Behavior
• Distribution
• Global Marketing
• Good and Bad Examples of Marketing
• Health
• Learning How to Blog, Design Web Sites, and Innovate with Mobile Media
• Marketing Communications
• Online Marketing
• Pricing
• Privacy, Identity Theft, and Ethical Issues
• Product Management
• Social and Digital Media
• Sports and Entertainment Marketing
• Technology and Marketing
• Trends

About the Author

The blog is authored and hosted by Dr. Joel Evans, Distinguished Professor Emeritus of Business in the Marketing and International Business Department at Hofstra University’s Zarb School of Business. As such, I have been involved with blogging for a long time. In my various roles, I love teaching, writing, consulting, and communicating with people. In addition, I have co-authored two textbooks that have been used around the world and I am active on social media.

Most importantly, I am also a VERY lucky pancreatic cancer survivor. In February 2015, I had Whipple surgery. Yet, here I am today. I’m part of the 7% who have survived this long. I am passionate about giving back to others facing health issues. To that end, I wrote Surviving Cancer and Embracing Life: My Personal Journey. A free download is available here: https://bit.ly/2ZgQTi6. I also publish a blog on Living Well While Surviving Cancer.

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