As we have noted before, Samsung has been on roll in recent years; and this is expected to continue. But now, the global consumer electronics company also wants to grow its software business. Will this work? We’ll see.
Knowledge@Wharton reports that:
“Samsung and Apple are the two primary contenders in the global mobile race, and both are vying for smartphone and tablet dominance. According to research firm IDC, Samsung and Apple together control 51% of the worldwide smartphone market, with market shares of 29% and 21.8%, respectively. The No. 3 smartphone maker, Huawei, has 4.9% market share. Samsung also controls 42.5% of the Android market, according to Gartner.”
“Samsung may not have much choice but to push to develop additional innovative software applications. Kendall Whitehouse, technology and media editor at Knowledge@Wharton, says that Android smartphone vendors face the challenge of differentiating their products to avoid competing solely on price.”
“Samsung’s software ambitions may go beyond offering its own unique applications. The firm has been developing another open-source operating system called Tizen and plans to launch high-end smartphones based on the new system in August or September, according to Bloomberg. Samsung is one of 12 companies developing Tizen as an Android alternative.”
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