As we have reported before (see, for example, 1, 2), there are a lot of marketing trends to follow in 2016.
Recently, Selligent and StrongView produced their “2016 Marketing Trends Survey,” based on surveys of business executives.
Eleventy Marketing Group has summed up the 9 key trends identified by Selligent and Strongview:
- The majority of marketing budgets will increase.
- E-mail, online, and related efforts are where most companies will increase their marketing spending.
- More traditional marketing and advertising efforts will see the greatest spending decline this year.
- Subscriber engagement and improving segmentation will be top E-mail marketing priorities.
- E-mail life-cycle programs will be a key focus for many companies.
- The biggest E-mail marketing challenges are leveraging data and improving targeting.
- Demographic, purchase history. and online behavior are the top email marketing data sources.
- Data quality, resources, and access are key challenges to using data in E-mail marketing.
- The big three [Facebook, LinkedIn, Twitter] still reign supreme when it comes to social media.
Click the image to access the full report.
