As we know, public relations activities and media have changed over the decades.
Consider these observations from the Fusion 360 agency:
“Public relations firms and — in many instances, marketing agencies — have the task of maintaining a favorable public image for their respective clients. Currently, that’s primarily accomplished through digital means: social media, content marketing, top-tier digital publications, etc. With respect to public relations, seeing as how things are drastically different now than they’ve ever been before, it’s interesting to take a peek into the past to see what’s worked.”
Here’s an entertaining video on PR over the years.
