Big Data Becomes BIG

The New York Times recently published a special section titled “Sizing Up Big Data,” which is available online by clicking on the image.
 

 
Here are links to some of the more marketing-oriented articles from this special section:

• Data-Driven Aesthetics
• Digitizing Sports to Slake a Thirst for Stats
• New Ways Marketers Are Manipulating Data to Influence You
• Sizing Up Big Data, Broadening Beyond the Internet
• Using Data to Stage-Manage Paths to the Prescription Counter
• Ways to Make Your Online Tracks Harder to Follow