Over the last several years, Xerox has dramatically transformed itself from a company reliant on imaging/copying products to a firm that is much diversified:
“Xerox is best known for the innovation we brought to the sharing of information. Invented just over 75 years ago, xerography dramatically scaled the way organizations could communicate. It solved a major barrier to the way organizations shared information, yielding a range of operational benefits. It remains a core communication technology in every business, government office and educational institution today. Since then, Xerox innovation has been at the core of today’s digital world – from the invention of some of the earliest personal computers to being instrumental in 3-D print-head technology. And today, that same mission to apply technology and innovation to improve business process and workflow is relevant to a range of functional domains across almost every industry.”
One of the latest marketing campaigns from Xerox is “Work Can Work Better.” As the company notes:
“The world of business is abuzz with solutions like the IOT (internet of things), big data and the cloud. Yet, the reality is that despite increased investments, productivity is declining and business outcomes have never been harder to achieve. The next frontier of enterprise transformation and global progress is improving the work itself, and that is where Xerox is uniquely positioned to help people, process and technology work better together. So work can work better, with Xerox.”
