Marketers are often creative and innovative in developing new products. Sometimes, these ideas play a societally-important role. Thus, we can do well by doing good. 🙂
This is the case with the billboard that can actually create water! As reported by Matt Peckham for Time: “The billboard pictured here is real, it’s located in Lima, Peru, and it produces around 100 liters of water a day (about 26 gallons) from nothing more than humidity, a basic filtration system and a little gravitational ingenuity.”
“The city’s residents could certainly use the help. According to a 2011 The Independent piece ominously titled ‘The desert city in serious danger of running dry,’ about 1.2 million residents of Lima lack running water entirely, depending on unregulated private-company water trucks to deliver the goods — companies that charge up to 30 soles (US $10) per cubic meter of H2O, or as The Independent notes, 20 times what more well-off residents pay for their tapwater.”
Post suggested by KCJ