One of the most important goals for companies that utilize social media is to present a more personal side of the companies and their brands. In other words, they want to be perceived as more “human.”
How exactly, should they accomplish this? According to Pam Moore, CEO of Marketing Nutz (a social brand digital marketing agency):
“As many brands are challenged to become human, engage with their community of customers, prospects, stakeholders, and competition, a few of the questions we hear most are: What do I talk about? How do I know how much is too much? What do I share? What if my competition is watching me? What if my boss is listening? What if our board of directors is watching us? Do people really want to know what I ate for lunch? No, not all people want to know what you ate for lunch. Some may but most don’t. Depending on how connected you are with your community they may be interested in what you eat, where you go for breakfast.”
“However, fortunately, they aren’t going to determine if they follow you, like you, or buy from you based upon if you ate a croissant or an egg sandwich. If you take a look at the questions above, the root of them is ‘how much do I share and with who?’”
See Moore’s answers by clicking on the Business 2 Community image below.
Posted suggested by KCJ