Here is an interesting infographic on “Adverscience: Harnessing Science to Enhance Ad Creative” by Celtra:
“This infographic shows how our brains perceive, and respond to ads. The impact of design on the brain is far more powerful than most people realize. When building a creative ad there, has to be a perfect balance between the art and the science of creative messaging to induce the right emotions and make it memorable.”
Take a look. 🙂
