Window displays can play a large role in generating the enthusiasm and browsing behavior of shoppers. Great displays can generate store traffic that would otherwise be lacking.
As Barry Rice writes for ShutterCo, a leading provider of shutters in Dublin, Ireland:
“Some fashion brands have gained a reputation for their impressive window displays, most notably high-end brands like Louis Vuitton and Chanel. They go the extra mile when it comes to attracting shopper’s attention.Whether they have effective storyline type displays or they simply let colors or their clothes do the talking, these brands ensure they turn heads with their window displays.”
“It can be a task to get window displays right. In fact, window dressing is an art in itself which requires a lot of experience and of course, attention to detail. In our infographic we outline some of the most impressive window displays over the past few years that have rocked the world of retail. We provide details on each: what is depicted in the display, where it is located, and why is it so effective.These inspiring designs will make you look at window displays in a whole new light — from Bergdorf Goodman to Chanel to Apple.”
“See how visual merchandising is done right with our insightful info graphic on ‘The Art of Window Displays.’ Enjoy!
