As we know, new technologies are making it easy and convenient to watch TV programming on various devices and from many different locales. The future will definitely be more user-friendly than ever before.
Nonetheless, according to eMarketer: “Although both paid TV subscribers and cord-cutters are streaming video content on a regular basis, TV Everywhere (TVE) — services that enable cable and network customers to watch TV content on any internet-connected device by authenticating their subscriptions — lacks both traction and consumer awareness. Although most TVE services are free to most paying cable customers at this time, it’s possible that cable companies and networks will want to monetize these features — especially should uptake increase dramatically. In order to stay relevant among mobile device-toting content streamers, TVE providers will have to give consumers something of value that’s competitive with the free or low-cost Internet-based services they are already accustomed to.”
What do YOU think?
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