Traditional gender roles have been evolving over the past 20 years, especially with the huge number of women in the work force.
As a result, men are now more laundry chores; and marketers have reacted accordingly. According to the Wall Street Journal: “Makers of detergent and washing machines are changing their product development, advertising, and how-to-use instructions.”
Here’s a Wall Street Journal video on marketing laundry-related products to men.
