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Is Toyota Going Back to the Future — Or the Past?

From 1985 to 1990, Universal released three Back to the Future movies starring Michael J. Fox and Christopher Lloyd. These three films grossed about $960 million in worldwide revenue (which would amount to about $2 billion in current dollars).

In honor of the series’ thirtieth anniversary, Toyota has just introduced a video featuring Fox and Lloyd in conjunction with its new Mirai. As Digital Trends reports:

“Toyota has reunited Michael J. Fox and Christopher Lloyd for a special Back to the Future-themed video, in honor of the 30th anniversary of the film, and the launch of Toyota’s Mirai hydrogen fuel cell vehicle. This is just a teaser and the full video will go live on Oct. 21, 2015, the date the Mirai goes on sale. That also happens to be the date where Marty McFly (Michael J. Fox) and Doc Brown (Christopher Lloyd) travel to in Back to the Future Part II. The teaser doesn’t really show it, but the full video will promote the Mirai and it’s ‘futuristic’ technology.”

“In the video, Fox and Lloyd chat about what technologies the film series assumed would be realities and what are actually realities today.”

How effective do YOU think this nostalgia campaign will be?

 

Take a look at the teaser video below.

 

 

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