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Advertising Comes to Instagram

Instagram describes itself as “a fast, beautiful, and fun way to share your life with friends and family. Take a picture or video, choose a filter to transform its look and feel, then post to Instagram — it’s that easy. You can even share to Facebook, Twitter, Tumblr and more. It’s a new way to see the world. Oh yeah, did we mention it’s free?”

Well, it may still remain free to use Instragram in the future, but this social media channel will not be ad-free — as of this week!! What do YOU think of this?

What’s the deal? Here’s Instagram’s plan:

“If you’re in the United States, you’ll see the sample ad below sometime in the coming week. This is a one-time ad from the Instagram team that’s meant to give you a sense for the look and feel of the ads you will see. You’ll know a photo or video is an advertisement when you see the ‘Sponsored’ label where the time stamp normally would be. Tap this label to learn more about how advertising works on Instagram. We want ads to be creative and engaging, so we’re starting with just a handful of brands that are already great members of the Instagram community. If you see an ad that doesn’t interest you, you can tap the “…” below it to hide it and provide feedback about what you didn’t like. This will help us show you more interesting ads in the future.”

 

 

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