Research from nRelate (a content optimization company) indicates that age and gender are key factors with regard to how people participate in reading online content. As reported by eMarketer: “An October 2012 survey found that younger U.S. web users, especially younger males, had a high propensity to click on related articles and videos after reading online content. Older users tended to click on links to related content on a weekly basis, and women — especially older women — were more likely to be drawn to a story that featured a photo.”
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