With several supermarkets involved, as well as fast-food and other firms, meatless meat is a food option worth pursuing. As a result, we look at what is ahead for meatless meat .
Consider this, from Sarah Mitroff, writing for CNET: Want to get you hands on an Impossible Burger to try it yourself? There are now thousands of independent restaurants that serve it. And you can find the nearest store with the Impossible Burger location finder. And, in 2019, it’s also popping up on more and more chain restaurant menus, too.
Click the image to read more from CNET.
For those interested in other food marketing topics, see: Americans Eat a Lot AND Fast and Eating, Living Better.
In Food Marketing: What Is Ahead for Meatless Meat
To learn more, we turn to McKinsey’s long-term view of meat alternatives and its marketing.
One McKinsey researcher, Tamara Charm, puts it this way:
“Ninety-five percent of people we studied in a qualitative study said that health was one of the primary reasons that they were eating alt protein. And over two-thirds said that it was the primary reason. I think another thing that was surprising is, when you look at what they’re substituting for — and what they’re eating less of — to eat more alt proteins, it’s not red meat. It’s not burgers: it’s fast food or processed meats.”
Watch this McKinsey video.
Now, read these articles on alternative foods from McKinsey: