With the start of the holiday shopping season, companies want to particularly focus on “gift splurgers.” According to Nielsen: “These consumers say they like to shower their loved ones with gifts and see themselves more as spenders rather than savers.”
Based on research by Nielsen, gift splurgers can be segmented by age and gender: The percentage of those 18-34 years of age are much more likely to splurge than any other age group (17% above the average). And females are more likely to splurge than men.
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