With the advent of social media, big data, mobile computing, and many other emerging topics, the role of the marketing leaders is rapidly changing.
As Salesforce Marketing Cloud puts it:
“Today’s marketing leader must be more agile, data-focused, and customer-obsessed than ever before. For The State of Marketing Leadership, a joint research report from LinkedIn and Salesforce Marketing Cloud, we surveyed more than 900 senior-level marketers on LinkedIn to learn what’s top-of-mind in their roles — whether director, VP, or CMO.”
The following slideshow highlights the findings of this research report.
