There are a lot of stereotypes about older consumers, especially with regard to their resistance to innovations and new technology.
But, according to a recent study by the Harris Poll, this stereotype is greatly overstated. As reported by eMarketer:
“It isn’t safe to assume smart-home devices only appeal to always-connected millennials. Early adopters of devices may commonly be young (and frequently male), but the wide variety of items that can make up a smart home mean senior Internet users are just as likely to have them as their younger counterparts. Senior Internet users are just as likely as Gen Xers, and more likely than baby boomers, to have at least one smart-home device. Millennials are a few points ahead by this measure.”
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