We have written about influencers since 2012. Yet, in 2020, tastemakers are more important than ever. And the trends prove it. Today, we look at data on influencers. Tomorrow, we focus on tips.
Start here:
- Marketers as Strategic Influencers
- Macy’s Social Media Superstars
- Influencer Marketing Keeps Evolving
- A.T. Kearney’s Influence Versus Affluence Report
Data Show Tastemakers Are More Important Than Ever
For this post, our source is Influencer Marketing Hub.
Recently, it produced The State of Influencer Marketing 2020: Benchmark Report. To download the free report, click the image. Note: Complete the login.
Among the highlights of the report:
- Influencer marketing is set to grow to approximately $9.7B in 2020.
- More than 380 new influencer marketing-focused agencies and platforms established in 2019.
- 300% more micro-influencers utilized by large firms than in 2016.
- Only 14% of influencer posts sampled fully compliant with FTC guidelines.
- Nearly 90% of all influencer campaigns include Instagram as part of the marketing mix.
- The majority (55%) of large companies with a standalone budget for content marketing.
- Nearly 4/5 of our respondents intend to dedicate a budget to influencer marketing in 2020.
- 91% of our survey respondents believe influencer marketing an effective form of marketing.
- 65% of our respondents measure the ROI from their influencer campaigns.
- The most common measure of influencer marketing success — now conversions/sales.
- 80% of firms take their influencer marketing spending from their marketing budget.
- Influencer fraud an increasing concern to respondents.
- More than 2/3 of respondents experienced influencer fraud.
- Finding influencers the greatest challenge for those who run campaigns in-house.
At this point, check out a two-part infographic from the report. With lots of useful information,
