When analyzing the marketplace, firms should study global consumer segments. Indeed, the marketplace is heterogeneous. That means many good opportunities for insightful marketers.
For starters, read these posts:
A Euromonitor Analysis of Global Consumer Segments
In recent research, Euromonitor International focused on these issues:
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- Will consumers who carefully plan their purchases swayed by low
prices? - Is a consumer who follows all the latest trends more likely to be
influenced by social media and celebrity endorsements? - Will a consumer who deeply cares about green and eco-friendly
products willingly pay more for these features? - Is a consumer who is focused on experiencing life to the fullest less
likely to buy materialistic products? - Will a consumer who focuses on living a balanced lifestyle be less likely
to make impulse purchases? - Is a consumer who worries about their future less likely to buy
premium and branded goods?
- Will consumers who carefully plan their purchases swayed by low
“During 2019, empowered and connected consumers will leverage technology to manage nearly all of their lifestyles decisions. Now, you may find out how consumer behavior will evolve. As well as which trends will have the most impact throughout the year. Understand which consumer trends reign in 2019. In addition, identify factors that affect consumer purchasing decisions. Furthermore, learn how to target consumers based on what they value in products, brands and companies.”
For access to the full report, a free login is required. Click here.
Through its research, Euromonitor identified 10 global consumer segments. See the following chart. And click the link above to access the full report.
For an-depth overview, watch the following Euromonitor video. Please note: The video runs for 30 minutes.
