Business strategies set the firm’s objectives. And they outline how to reach them. In this post, we look at the role of marketers as strategic influencers.
First, take a look at these prior posts on strategic planning:
The Role of Marketers as Strategic Influencers
According to MarketingProfs and Vya:
“‘Marketing’s strategic input is essential for companies looking to succeed in today’s continually transforming business environment,’ according to an infographic created by Vya, a simplified marketing systems provider. Thus, the firm explains that 66% of CMOs want to team with leadership on global business strategy. But they may not always gain empowerment to contribute strategically.”
“It also shares — First, why it’s wise to include marketing at the highest levels of strategic planning. Second, how CMOs and marketers would prefer to spend their time vs. how they actually spend their time. Third, which obstacles stand in the way to marketing’s strategic contribution.”
“Then, it offers four steps for marketers take to overcome obstacles. And to become strategic influencers. So, ready to make an impact in your organization? Then check out the infographic. Tap or click to see a larger version.”
