As most companies know, their brand image represents a powerful asset. Thus, brand recognition and brand loyalty may represent the difference between success failure. And with that in mind, Kantar and WPP annually publish the BrandZ™ Top 100 Most Valuable Global Brands ranking and report. The 2018 global most valuable brands report is now available.
First, check out these posts:
- Most Valuable Global Brands 2017: An Infographic
- Customers Like Caring Brands
- Purpose-Driven Brands’ Marketing Lessons
- Young Adult Views Toward Brands
- Top Authentic Global Brands — Credibility Pays
- What People Want from Brands On Social Media
BrandZ 2018 Global Most Valuable Brands
According to Kantar Millard Brown:
“The report tracks the value of the world’s most valuable brands and provides insights on the potential of strong brands. As a result, the total brand value of the 2018 BrandZ Top 100 is $4.4 trillion”. And this follows a record 21% growth – equating to a rise of nearly $750 billion.”
“China continues to grow its presence on the world stage with both Tencent and Alibaba ranking in the Top 10. And seven brands make the list of the Top 20 fastest-risers – three at the top of the list.”
“This is the first year where every category has seen growth. The Retail category surged ahead with a 35% increase due to a shift towards E-commerce. Tech-related brands like Amazon, Alibaba, and eBay dominate not just Retail but the BrandZ Global Top 100, accounting for over half the ranking’s value.”
To download the FULL report, click here.
For a larger view of infographic, click on the image. And to see the top 100 brands, scroll down the screen below.
