In marketing, an understanding of psychology is essential. Today, we look at psychology and digital marketing.
First, consider these posts:
- Shopper Online-Offline Psychology
- FORTY Facts on the Psychology of Color
- Which Elements of YOUR Emotional Intelligence Do YOU Need to Improve?
An Infographic Look at Psychology and Digital Marketing
As reported by Connext Digital:
“With digital marketing, marketers get to be both a salesperson and a psychologist. Yet, it doesn’t mean they assess mental, emotional, or behavioral disorders. But they can use psychological principles to persuade customers to their desired action. How cool is that?”
In this report, Connext describes several factors that affect psychology and marketing. And these factors form the basis of the infographic below:
- Isolation Effect — “Psychologist Hedwig von Restorff popularized the ‘isolation effect.’ For an element to stand out, it must be distinctive from among a group of similar items. As an example, on the the landing page of a Web site, isolate your call-to-action (CTA) button from all other page elements.”
- Anchoring Effect — “This represents a cognitive bias that describes one’s tendency to rely mainly on the initial piece of information received. As an example, the sales or pricing page would be the perfect place to use anchoring. If you’re running a sale, show the original price first. Then, show the amount to pay during a sale.”
- Social Proof — “This theory relies on the premise that something is good if there’s social acceptance. Thus, validation may come from a bigger crowd or community of like-minded people. Thus, influencers and bloggers are key.”
- Loss Aversion — “In psychology, this refers to how we try to avoid losing something. And it could be a tangible object or something intrinsic. For example, you could talk about what people might lose by not acting on an offer right away.”
- Instant Gratification — “This describes people’s desire to get desired results instantly. In digital marketing, we have created consumers who constantly look for instant gratification. Thus, they want to get things done with the click of a button.”
