Color is a very important component of the marketer’s toolbox, as we have reported before (see 1, 2.) Today, we present forty facts on psychology of Color.
An Infographic with FORTY Facts on the Psychology of Color
Colin Cieloha of Skilled.co makes these observations:
“Are colors in business important? It is not something that I ever thought needed a serious consideration. I always thought that color was there to make things look pretty. Recent studies have proven that color can impact on behavior, thoughts, emotions, and even the subconscious decisions that we make. Color is a key tool that can be used for marketing purposes to drive sales and increase conversion rates.”
“Do you know that the reason why red is such a popular color choice for clearance sales is because it evokes a sense of urgency and can even raise our heart rate? The psychology of color is explored in an infographic from the team at Skilled.co which you can view in full below. Take a look and find out how color can boost your business.”
Presented by Skilled.co