Many global opportunities and risks are out there for consumer goods companies in both fully-developed and developing markets. Thus, it is important to be aware of the specific economic situation of each market in which a firm seeks to do business.
According to eMarketer: “As growth in Brazil, Russia, India, and China — known as the BRIC countries — slows, multinational consumer packaged goods (CPG) brands are examining other developing markets where young populations with a growing middle class are hungry for new products and experiences, according to a new eMarketer report, ‘CPG in Developing Markets: Consumers’ Digital Habits in Emerging Economies.’ Demographics, geography, infrastructure, and unstable political situations will create challenges for brands as they enter new territories. But these markets also present great opportunity.”
Click the chart to read more. [Note the strength of the mature U.S. marketplace]
