U.S. Holiday Shopping 2018 to Set Records

 
We’re expecting U.S. holiday shopping 2018 to set records. Including online sales. How does $1 trillion sound? For retailers, it’s a great sound. Ka-ching. 🙂
 

U.S. Holiday Shopping 2018 to Set Records

Not only is holiday shopping 2018 expected to set sales records. But we also expect the highest percentage sales increase in several years.

As eMarketer reports:

“This holiday season (November 1-December 31), total retail sales in the US will increase 5.8% to $1.002 trillion. This will be the first time holiday sales cross the $1 trillion mark. And 2018 shows the strongest growth since 2011. Spending momentum will get an added boost from a favorable holiday calendar. It features the maximum 32 days between Thanksgiving and Christmas.”

“Some economic headwinds will begin to form after mostly blue skies in 2018. Yet, we expect their effects to be muted until after the holidays. Retailers have built up inventories for products affected by tariffs on imports from China. As a result, they will not pass on notable price increases to consumers until 2019.”

“Brick-and-mortar sales for the 2018 holiday season will jump 4.4% to $878.38 billion. (Even higher than the $863 billion than projected last quarter). Brick-and-mortar still represents the majority (87.7%) of holiday sales. But its share steadily declines year to year. E-commerce sales this holiday season will increase 16.6% to $123.73 billion. That means E-commerce will represent 12.3% of all holiday retail sales this year. And a figure that has been growing steadily.”