We know the importance of company brands and logos. And how firms use these designs in their marketing strategies. Today, we look how to generate a competitive advantage via animated logos.
Background on Logos
According to the Business Dictionary, a logo is a:
- The Guide to Great Logos
- Updating/Redesigning Logos: Is the Time Right?
- A PayPal/Pandora Logo Battle
- The Psychology of Color
- Logo Lounge
- Free Logo Design
Look at this infographic on top traditional logos. It is from Designbeep. And click for a large version.
Competitive Advantage Via Animated Logos
In recent years, many firms have seen the value of animated logos. Take a look at examples.
As Anil Parmar notes for Just Creative: Want “logo animation ideas? You’ve come to the right place. Animated logos have the power to draw attention and communicate messages in ways that a static logo can not. Get inspired by these 20 famous animated logo designs.”
Parmar highlights “20 Famous Animated Logos for Your Inspiration.” And we show eight of them. These include Amazon, Intel, Burger King, Fanta, Uber, MasterCard, Spotify, and Nike.
“The Amazon logo not only delivers a smile but it also depicts that they sell everything from A to Z.”
“Intel is the world’s best chip maker. The logo conveys this. And it shows that Intel supports tablets, computers, and mobile phones.”
“The Burger King logo is animated in piece by piece, in a 3D manner.”
“The bubbly fun nature of the type and orange circle shape is brought to life with animation.”
“Building on the line ways points of a map, Uber creates a nice sequence to reveal the logo.”
“MasterCard illustrates its many uses. Such as experiences, travel and food. And Priceless.”
“Get instant access to millions of songs with Spotify.”
“The Nike Swoosh animated with bright vivid paint. Thus, highlighting the active nature of the swoosh.”
After looking at the logos, What’s YOUR take? And which of these do you like best? Why?