Inside the Mind of the Social Customer Evans on Marketing 12 years ago Click the image for the full story Consumers today are savvier, more demanding, and more vocal than ever. Here’s how Citibank and others are encouraging interaction among those customers to build engagement. Disconnect Between Consumers and CompaniesDateAugust 10, 2018In relation toBusiness Analytics and Marketing InformationSprout Social 2019 Study on Social MediaDateJuly 23, 2019In relation toBusiness Analytics and Marketing InformationSocial Media as a Customer Service AidDateJune 15, 2013In relation toConsumers and Their Behavior