A clear , desirable, and distinctive product/brand positioning message is essential for companies to be successful in today’s competitive marketplace.
What is sometimes under-appreciated is how crucial the corporate culture is in establishing and maintaining the correct product/brand position in consumers’ minds.
Take a look at this infographic for an innovate perspective on this from masters-in-marketing.org. Click the infographic for a lot more background information.
Source: Masters-in-Marketing.org
