As consumers, we frequently worry about being cheated through dishonest business practices. So, a good counter balance would be: How honest are we?
In summer 2013, Honest Tea, a unit of Coca-Cola Co., “put consumers’ honesty to the test with experiments in all 50 states and Washington, D.C. Overall, its National Honesty Index found that Americans were 92 percent honest, with Alabama and Hawaii tying for the most honest state. From July 8-18, the company set up unmanned kiosks stocked with its beverages and offered them for $1 on the honor system in 61 different locations. Data was collected on how many people paid for the beverages and also on participants’ characteristics, including gender, hair color, hair length, facial hair, and whether or not they were wearing hats or sunglasses.”
Take the honesty challenge yourself and let us know how you fare: http://thenationalhonestyindex.com
