The Power of YouTube: Humor That Hits the Spot

Through its International version of this YouTube video, Evian has garnered more than 56 million views. The U.S. version (which is virtually the same) has had about 17 million additional views. Does this clever ad campaign make you want to dance — on roller skaters and while drinking Evian water? P.S.: If this video does […]

Read more

Getting Better Content on YouTube

Click the image below for the full Businessweek story by Brad Stone and Andy Fixmer: “Late last year, Google’s video-sharing site announced it would spend $100 million to support video programming. YouTube is funding filmmakers, artists, writers, and proven online hit makers with grants that range from a few hundred thousand to a few million dollars. It will […]

Read more

Earning an Estimated $1 Million a Year, a Foul-Mouthed Comic Shows the New Rules of New Media Via YouTube

  Click the image for the full story According to the Wall Street Journal, “It doesn’t take the media to make a media star any more. The new economics of entertainment have enabled a foul-mouthed performer working on his own to carve out a very lucrative business. He doesn’t have the backing of a traditional […]

Read more