Company CEOs and Social Media

Since CEOs set the the tone for their companies, their support of social media is essential for success on this platform. eMarketer notes that: “As social media tear down the walls between brands and consumers ā€” and put a premium on visibility and engagement ā€” companies are finding that getting their CEOs out in front […]

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The Most Talked-About Super Bowl Ads of All Time

The value of Super Bowl advertising is not based solely on the number of eyeballs tuned into the game — far from it!! As we have learned in recent years, word of mouth (whether online or offline) — also known as viral marketing — is even more critical than to marketers than eyeballs. Why? Viral […]

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Do You Want to Be in the Music Industry? Then, Read This!

Everyone in the music industry is caught between a rock and a hard place. Sales of physical albums are way down. Free pirated music downloads abound. The industry thought it had a great solution with Apple’s iTunes and the iTunes Store — music could be easily and rather inexpensively downloaded in a standardized virus-free format. […]

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Social Media Stereotypes: Ouch!

Check out this interesting infographic from Wix. As Media Bistro notes: It “has a wealth of (admittedly often disparaging) social media statistics, facts, and figures from various platforms, including Facebook, YouTube, LinkedIn, Instagram, Foursquare, Yelp, and MySpace.”  

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JetBlue’s New Giveaway: A Contest Where You Can Win If Your Candidate Loses

JetBlue has come up with an interesting (and humorous) contest promotion: If your presidential candidate loses, you could win. This idea is pretty clever, and it has already sped into the Internet stratosphere. According to Marilyn Berelowitz, writing for JWT Intelligence: “As partisan anxiety ramps up in the period leading up to a major election, […]

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Smart Water: Humorous Advertising with Jennifer Aniston

Check it out — a celebrity playing on the constant media fascination with her.   Clever, but will it sell Smart Water? [thanks to JFE for the link.]

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How Brands Can Incentivize Our Good Behavior

Leading companies such as Nike and IBM (yes, Nike does a lot of good stuff too, besides selling pricey sneakers šŸ™‚ ) have recently developed marketing campaigns specifically intended to motivate/encourage good behavior on our part. For instance, as reported by JWT Intelligence: “One way in which gamification, one of our 10 Trends for 2011, […]

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Mom Marketing: P&Gā€™s Steps Up Its Viral Marketing Efforts

Procter & Gamble (P&G) — the maker and marketer of popular brands such as Tide, Nyquil, Duracell, Gillette, Pampers, Crest, and dozens more — is the world’s largest advertiser. Each year, it spends billions of dollars on advertising/promotions in all sorts of media. This year, P&G has stepped up its multi-media efforts and has become […]

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Do Celebrity Endorsements Work?

We know that companies often pay celebrities (even minor ones) to endorse their products. This has gone on for decades with the mainstream media, and now this practice is hitting social media in full force. But as with traditional media, the question for social media endorsements is the same: Do you celebrity endorsements work? According […]

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