Reasons Why Videos Do NOT Go Viral

Every person or company that posts a video has a dream that it will be a viral sensation — popular and adored around the world. But, as many of us know (for example, see my most viral video, with 1,074 views :-)), this is not typical. As Brian Morris, who writes for the PsPrint Design […]

Read more

Company CEOs and Social Media

Since CEOs set the the tone for their companies, their support of social media is essential for success on this platform. eMarketer notes that: “As social media tear down the walls between brands and consumers — and put a premium on visibility and engagement — companies are finding that getting their CEOs out in front […]

Read more

The Most Talked-About Super Bowl Ads of All Time

The value of Super Bowl advertising is not based solely on the number of eyeballs tuned into the game — far from it!! As we have learned in recent years, word of mouth (whether online or offline) — also known as viral marketing — is even more critical than to marketers than eyeballs. Why? Viral […]

Read more

Do You Want to Be in the Music Industry? Then, Read This!

Everyone in the music industry is caught between a rock and a hard place. Sales of physical albums are way down. Free pirated music downloads abound. The industry thought it had a great solution with Apple’s iTunes and the iTunes Store — music could be easily and rather inexpensively downloaded in a standardized virus-free format. […]

Read more

Social Media Stereotypes: Ouch!

Check out this interesting infographic from Wix. As Media Bistro notes: It “has a wealth of (admittedly often disparaging) social media statistics, facts, and figures from various platforms, including Facebook, YouTube, LinkedIn, Instagram, Foursquare, Yelp, and MySpace.”  

Read more

JetBlue’s New Giveaway: A Contest Where You Can Win If Your Candidate Loses

JetBlue has come up with an interesting (and humorous) contest promotion: If your presidential candidate loses, you could win. This idea is pretty clever, and it has already sped into the Internet stratosphere. According to Marilyn Berelowitz, writing for JWT Intelligence: “As partisan anxiety ramps up in the period leading up to a major election, […]

Read more

Smart Water: Humorous Advertising with Jennifer Aniston

Check it out — a celebrity playing on the constant media fascination with her.   Clever, but will it sell Smart Water? [thanks to JFE for the link.]

Read more

How Brands Can Incentivize Our Good Behavior

Leading companies such as Nike and IBM (yes, Nike does a lot of good stuff too, besides selling pricey sneakers 🙂 ) have recently developed marketing campaigns specifically intended to motivate/encourage good behavior on our part. For instance, as reported by JWT Intelligence: “One way in which gamification, one of our 10 Trends for 2011, […]

Read more

Mom Marketing: P&G’s Steps Up Its Viral Marketing Efforts

Procter & Gamble (P&G) — the maker and marketer of popular brands such as Tide, Nyquil, Duracell, Gillette, Pampers, Crest, and dozens more — is the world’s largest advertiser. Each year, it spends billions of dollars on advertising/promotions in all sorts of media. This year, P&G has stepped up its multi-media efforts and has become […]

Read more