Inside Yahoo: Less Show, More Sell

    Click on the image to access the article According to Amir Efrati of the Wall Street Journal, “New Chief Executive Scott Thompson’s plan for turning around Yahoo Inc. is beginning to take shape: He wants to push the Internet company away from its advertising roots and get more of its revenue from fees and […]

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Groupon’s Growing Pains

   Click on the image to access the article As Shayndi Rice of the Wall Street Journal reports, “Groupon Inc. went public on the promise of fast growth and future profits. But on Wednesday, some of those promises remained elusive. In its first major test since an initial public offering in November, the Chicago-based daily […]

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P&G to Cut 1,600 Jobs, Bank on Digital for Long-term Savings

  Click the image for the full story P&G is the world’s largest advertiser, spending billions of dollars globally each year. Nontheless, according to Advertising Age, “Facing flat market shares and growing investor pressure to cut costs, Procter & Gamble Co. plans to eliminate about 1,600 ‘overhead’ or nonmanufacturing jobs, including some in marketing, and […]

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Women’s Influence on Purchase Decisions on the Rise

   Click the image for the full story Social networks and online ratings and reviews have amplified women’s voices online. Nearly half of all female Internet users in the U.S. say they influence others about products or services.

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Companies Tell Applicants: Please, No More Résumés!

      From the Wall Street Journal Click the image for the full story What happens to a resume after it’s submitted online? Job seekers who apply to positions online complain that they rarely even receive a confirmation, let alone a personal response. Lauren Weber has details on The News Hub.

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A Leading Marketing Blog

TopRank® Online Marketing    Click the link for the full blog This blog provides insights, resources and commentary on a range of digital marketing and public relations topics including: Search engine marketing and optimization; Social media marketing; Content marketing; Business blogging and marketing; Online public relations. Ranked #1 Content Marketing Blog by Junta42 – 2011 Ranked #2 […]

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What’s Hot Where: a Worldwide Guide to Social-Media Activity

   Click the image for the full story Facebook might rule in the U.S., but it’s barely made a dent in Russia or China. Meanwhile, men are more likely to log in to LinkedIn, while Twitter and Facebook skew female. Here, we break down more stats on the big sites by gender, location and age.

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