B2B Marketers Optimistic About Social Media for Lead Generation

  Click the image for the full story According to eMarketer: “It’s no surprise that business-to-business marketers and agencies are looking for leads online. A February 2012 survey of B2B marketing and agency professionals by BtoB Magazine found that 59% view lead generation as their greatest online marketing challenge. To meet that goal, marketers are […]

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A Code of Conduct for Web Aggregators

  Click the image for the full story David Carr of the New York Times reports that: “As words and articles became digitized over the last 15 years, they began to float, there for the plucking and replication elsewhere. Words like ‘curation’ and ‘aggregation’ became the language of the realm, sometimes used as substitutes for […]

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Why the Job Search Is Like ‘Throwing Paper Airplanes into the Galaxy’

According to Knowledge@Wharton,  “On the one hand are job seekers who submit hundreds of applications online with little effort, but also with little hope of receiving a response. On the other hand are companies, inundated with resumes, that resort to blunt-edged tracking systems to quickly weed out candidates, including potentially qualified ones who don’t conform […]

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