Capturing the Value of Social Media Using Google Analytics

Google Analytics has a great blog (http://analytics.blogspot.com) devoted to helping online analysts do a better job of assessment. One recent post (http://analytics.blogspot.com/2012/03/capturing-value-of-social-media-using.html) — with terrific charts — dealt with the topic of social media: “Measuring the value of social media has been a challenge for marketers. And with good reason: it’s hard to understand exactly […]

Read more

13 Things You Never Knew You Could Do On LinkedIn

How well are YOU using LinkedIn? Do you have a strong summary of your core and differentiating strengths? Do you have at least 100 connections? Have you joined at least a half-dozen groups? To utilize LinkedIn as a highly effective networking and career vehicle, it is imperative that you optimize your LinkedIn page and engage […]

Read more

What Makes Your Blog Good?

Here are some more tips on how to get the most out of your blog from a career perspective: Be sure that your blog is on a professional topic, which would encourage you to note the blog URL on your resume. Have a blog title that pertains to the blog’s focus. Include an “About” section at the […]

Read more

FREE Webinar: Tag Management 101

    Click the image to register for this free webinar Learn how to increase online results through tagging, digital marketing’s hottest innovation through this co-sponsored webinar (American Marketing Association and Tealium): “Tag management enables marketers to manage all their vendor tags via a single line of code and an intuitive Web interface.  Learn the different ways digital […]

Read more

Eight Free, High-Content Presentations: BE SURE TO LOOK AT THE LAST ONE!

 Click the image to register Presentation topics: Small Business WordPress Web Site in 1 Hour (beginner-intermediate): “Starting from an empty hosting account, we’ll create a professional Word Press Web site, using the Weaver theme (very professional and flexible free theme).” StudioPress theme family styling tutorial (intermediate): “StudioPress themes are extremely popular and accessible. Come to […]

Read more