Key to Profitable B-to-B Growth: The Voice of the Customer

According to Walker Information: In B-to-B companies, the thinking around growth is focused on acquiring new business, overlooking that there is much to be gained from seeking out operational efficiencies that drive profit and growth through positive customer experiences and reallocated resources. In short, one of the best strategies to increase your odds of profitable […]

Read more

The Mobile POS (Point of Sale) System

Epson has prepared a report titled “Mobile POS: Evolving the Sales Receipt,” which describes how the simple sales receipt now contains a lot more information that aids businesses in marketing and operating themselves, and better controlling inventory. If you are a retailer or supplier interested in technology, click the icon for a free newsletter. For […]

Read more

Be Relevant with E-Mail Marketing

Many companies are not doing an effective job with their E-mail marketing campaigns. As a result, they may be annoying their customers and achieving poor results. Click the image to access some tips from 1to1 media on how to do better.    

Read more

How Businesses Can Better Use the Facebook Timeline

Vocus is a leader in cloud-based marketing and PR software that better enables businesses to reach and influence shoppers across a variety of social networks, online sites, and other media. The firm regular publishes targeted white papers. Click the image below to access the white paper on how to utilize the Facebook timeline more effectively. […]

Read more

Create Marketing Content Worth Looking For by Consumers

Click the logo below to learn valuable 15 valuable tips for delivering marketing content that fosters a competitive edge and stands out from the crowd.

Read more

Is Your Social Media Data Misinforming Your Marketing Strategy?

Nielsen’s Johann Dudley asks a very important question in the title above. A lot of firms that use social media really do not properly understand or apply the right metrics when analyzing their social media performance. Read Dudley’s full article that addresses this topic by clicking the image below.    

Read more

Are We All Braggarts Now?

The Wall Street Journal uses the provocative question above as the title in a recent article by Elizabeth Bernstein. Social media have really gotten us talking about ourselves, the companies and products that we love and hate, and a variety of other “I” topics. What are the implications of this? As Bernstein writes in the […]

Read more

Consumers Need to Become More Price Aware

As Phil Lempert, the Supermarket Guru, notes: “Retailers and [consumer product manufacturers] continue to mask everyday price increases with smaller package sizes, fractional ounce content, and uneven dollar amounts that shoppers find hard to compute. While everyday prices rise — and they likely will again in 2013 due to the Midwest drought and other weather […]

Read more

The State of Women-Owned Businesses Report

American Express OPEN recently published a report on the 1997-2012 trends involving women-owned businesses. These are some of the key findings: “The rate of growth in the number of women-owned enterprises over the past 15 years remains higher than the national average — currently the number of women-owned firms is growing at 1½ times the […]

Read more