shopping Archives

Online Shopping Behavior by Gender and Age

September 23, 2013 Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Online Marketing online, segmentation, shopping 10

DDB Worldwide recently conducted a major survey of online shopping behavior. The findings are interesting.

Look at the following chart, which groups people by age and gender. Where do YOU …

Nielsen’s Global Consumer Survey

July 26, 2013 Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Global Marketing, Trends consumer, customer expectations, global, Nielsen, opportunity, shopping, trends 1

Annually, Nielsen conducts surveys of consumers around the world.

In describing its 2013 research, Nielsen notes the following: “Appreciate the similarities, embrace the differences. With seven billion people living in …

The Influence of Women Shoppers

April 21, 2013 Evans on Marketing Consumers and Their Behavior, Good and Bad Examples of Marketing, Trends analytics, competition, customer expectations, men, opportunity, planning, segmentation, shopping, trends, women 7

Although men have increased their retail shopping over the years, women remain the dominant purchasers in most situations.

As recently reported by Nielsen: “Women have tremendous spending power in America …

Influencers in a B2B Buying Cycle

April 12, 2013 Evans on Marketing Business-to-Business, Consumers and Their Behavior B to B, B2B, business model, competition, customer expectations, opportunity, shopping, tips, video 1

Check out this new business-to-business video clip from Ian Dainty.

Post suggested by KCJ
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At What Time of the Day Does E-Mail Marketing Generate the Most $$$?

April 8, 2013 Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Trends business model, click-through rate, customer expectations, E-mail, eMarketer, Experian, experiential marketing, good manners, opportunity, shopping, success, tips, trends 13

If you answer this question as any time between 8:00 AM and 8:00 PM, you’d be wrong!

According to research by Experian CheetahMail and reported by eMarketer: “In …

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