Self-Branding for Personal and Career Success

We hear a lot about self-branding these days. This interview will not only help you understand self-branding, it will help you use it as a tool for personal and professional success. In this CoSozo “Psych Up” show, Dr. Joel Evans, author and Distinguished Professor in the Zarb School of Business at Hofstra University returns to […]

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Get Noticed on LinkedIn!

Stand out better on LinkedIn, THE premier social networking site for professionals. Don’t treat your LinkedIn page in a casual way. Be serious — and present a great self brand! Don Goodman, writing for Careerealism, offers these 4 key suggestions. They may sound simple. But are you effectively following all four tips? Optimize Your LinkedIn […]

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Mastering Your Online Professional Brand

As we have written several times (see, for example: 1, 2, 3, 4, 5), developing, managing, and marketing  one’s self brand could be THE most important factor in career success. And now, one’s self brand must clearly and persuasively be communicated online. Consider these observations from HubSpot: “In today‚Äôs world, it is imperative to have […]

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Are YOU a Good Job Interviewee?

A great resume can get you in the door for a prospective job. The goal of your resume is to get you through all the filters between your application and the personal interview. Most resumes never make it past the screening stage. SO, IT IS ESSENTIAL TO BE PREPARED FOR YOUR INTERVIEW AND TO BE […]

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