Mastering Your Online Professional Brand

As we have written several times (see, for example: 1, 2, 3, 4, 5), developing, managing, and marketing  one’s self brand could be THE most important factor in career success. And now, one’s self brand must clearly and persuasively be communicated online. Consider these observations from HubSpot: “In today‚Äôs world, it is imperative to have […]

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Are YOU a Good Job Interviewee?

A great resume can get you in the door for a prospective job. The goal of your resume is to get you through all the filters between your application and the personal interview. Most resumes never make it past the screening stage. SO, IT IS ESSENTIAL TO BE PREPARED FOR YOUR INTERVIEW AND TO BE […]

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