Small Firms & Pricing: Questions to Consider – Part 2

by Joel R. Evans and Barry Berman

This is the second in our series of six columns on hints for price-setting by small firms. How would you respond to these

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Small Firms & Pricing: Questions to Consider – Part 1

by Joel R. Evans and Barry Berman 

One of the most crucial areas of decision making for small firm is pricing. Yet, we have found that small firms often do

Read more