Correlating Social Media Success with Marketer Usage

   Click on the image for the eMarketer story The 2011 update of the University of Massachusetts Dartmouth Center for Marketing Research’s longitudinal study on social media marketing usage among the Inc. 500—the 500 fastest-growing private companies—indicates they are continuing to increase their usage of some social media tools, while pulling back from others.

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How Amazon Extends Its Brand with Facebook

   Click the image for the full story. Janice Smithers “recently studied what Amazon.com is doing on Facebook and thought I would share some highlights from the deep dive. The most obvious take-away is that the nation’s leading online retailer appears to be smartly integrating its Facebook profile into its overall brand building efforts, which puts Amazon […]

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Online Ad Spending Consolidates Among Search, Banners, Video

  Click the image for the full story Three ad formats will get at least 80% of online dollars through 2015. As US online ad spending closes in this year on $40 billion, the bulk of that spending will go toward just a few formats: search, banners, and video advertising.

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P&G to Cut 1,600 Jobs, Bank on Digital for Long-term Savings

  Click the image for the full story P&G is the world’s largest advertiser, spending billions of dollars globally each year. Nontheless, according to Advertising Age, “Facing flat market shares and growing investor pressure to cut costs, Procter & Gamble Co. plans to eliminate about 1,600 ‘overhead’ or nonmanufacturing jobs, including some in marketing, and […]

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A Leading Marketing Blog

TopRank® Online Marketing    Click the link for the full blog This blog provides insights, resources and commentary on a range of digital marketing and public relations topics including: Search engine marketing and optimization; Social media marketing; Content marketing; Business blogging and marketing; Online public relations. Ranked #1 Content Marketing Blog by Junta42 – 2011 Ranked #2 […]

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